In today’s world of instant communication, patience is often the first casualty. Whether it’s a client, partner, or colleague, we’ve all experienced the frustration of waiting for a response. But as businesses evolve and communication channels multiply—email, texts, Skype, GoToMeeting, and yes, even phone calls—it’s worth taking a step back to reassess how we approach communication.
Patience isn’t just a virtue—it’s a business necessity.
The Reality of Instant Gratification
We live in a society conditioned to expect immediate responses. A text goes unanswered for an hour, and suddenly we’re questioning what’s gone wrong. Did I make a mistake? Did I send it to the wrong person? Did the deal fall through? This impatience isn’t entirely our fault—it’s a byproduct of an “always-on” culture. But recognizing this tendency gives us the power to counteract it.
Here’s the truth: instant responses aren’t always possible—or necessary.
What’s Happening on the Other Side?
Before jumping to conclusions, consider what might be going on with the other person:
- They’re busy: They might be in a meeting, driving, or simply swamped with other priorities.
- It’s technical: Emails sometimes get lost, sent to spam, or overlooked in crowded inboxes.
- It’s timing: They may need to gather more information or consult with others before responding.
In most cases, it’s not personal, and it’s not about you. It’s life.
How to Respond to Silence
When faced with a delay, here’s how to handle it productively:
- Double-check your end: Ensure the email was sent to the correct address. If necessary, follow up with a second email or try a different method, like a phone call or text.
- Give them time: Resist the urge to flood their inbox or phone with follow-ups. Give space for the other party to respond.
- Assess the situation: If a project goes a month or more without a response, it might be time to move on. Trust your instincts, as there’s no one-size-fits-all timeline.
The Bigger Picture
In business, the stakes are high, and delays can feel personal. But keep this in mind: if a client or partner is genuinely committed to the project, they will circle back. Your work impacts their business and income—it’s in their best interest to respond when they’re ready.
That said, there’s a balance to strike. If a project or partnership stalls indefinitely, it’s okay to set boundaries and refocus your energy elsewhere.
Patience Builds Better Relationships
Ultimately, effective communication is about trust, understanding, and patience. While it’s easy to succumb to the culture of instant gratification, pausing to consider what’s happening on the other side of the line can save you unnecessary stress and foster stronger, more collaborative relationships.
So the next time you’re waiting on a response, take a breath, check your end, and trust the process. Good things—like strong business relationships—are worth the wait.