Work WITH ME
Every engagement starts the same way. Before any messaging, brand, or website work begins, we establish exactly where your brand stands now. That baseline is what makes everything after it work the first time instead of the second.
IT STARTS WITH A DIAGNOSIS
BUILD FROM WHAT'S REAL
The Brand System Baseline Audit reads your current position across positioning, messaging, audience, and proof. Twelve analyses, cross-referenced, scored. It tells us which of the three systems below actually fits, so you invest in the right work instead of guessing.
The audit is $1,500, and it applies as the down payment on whatever follows.
FOR THE LEADER WHO SENSES THE GAP
For the leader who knows the message is off but can't name where.
Your team describes the company three different ways and every version is a little bit right, which is the problem. Clarity Builder fixes the starting position. We pin down who you serve, what sets you apart, and the words that carry it, so everyone from your homepage to your sales calls is finally saying the same thing.
What's inside:
Discovery sessions that surface what's actually true about your brand. Audience and competitor clarity, so you know exactly where you stand against the field. A positioning statement you can hand to anyone. Visual identity basics that make the brand recognizable on sight.
What you walk away with: one clear, defensible position, and the language to state it the same way every time.
Where it leads: Most Clarity Builder clients use it to decide whether the full Brand System Intensive is the right next step. Either way, the audit you paid for is already working inside this.
"Thanks to his expertise, our website effectively communicated our mission"
Working with Dylan was an absolute pleasure; he brought our nonprofit’s vision to life. Dylan's attention to detail, creativity, and dedication ensured the project was completed on time and exceeded our expectations. Thanks to his expertise, our website effectively communicated our mission and engaged our community like never before!
Garrett Cooper - Chairperson
Robert M. Rodrigues Fund
FOR THE TEAM READY TO STOP GUESSING
For the team ready to stoprebuilding the brand every quarter.
You don't need another logo. You need a brand that holds together when you hand it to someone else. The Intensive turns your position into a complete, working system your team can actually run, so the brand stops drifting the moment you look away.
What's inside:
Everything in Clarity Builder, plus the full build. Visual identity and messaging worked end to end. Brand guidelines specific enough to settle arguments. A complete logo package ready for every use. And team training, so the people using the brand every day know how, and it holds up in daily operation instead of gathering dust after handoff.
What you walk away with: a brand system that survives the first handoff, the thing most brands never do.
What waiting costs: every quarter without a system is another quarter of approvals that drag and a message that resets each time someone new touches it.
"The finished product is something I am very proud to have representing my company."
"When you’re looking for someone to help with the design of your corporate logo and website you entrust a professional that is attentive, creative, and timely. Dylan Roush is that. Nobody has done a better job of first listening to my thoughts, goals and desires for my company logo and website. He then showed great creative initiative in the design process. There was no need for hand holding or prodding. The finished product is something I am very proud to have representing my company."
Greg Winks – Owner
Clean Energy Resources
FOR THE COMPANY THAT OUTGREW ITS BRAND
FOR THE LEADER WHO NEEDS A BRAND MINDIN THE ROOM
Most growing organizations reach a point where the brand decisions outpace the time anyone has to make them well. You don't need another vendor for that. You need someone who already knows your position, your audience, and your proof, sitting at the table when the decisions get made.
Strategic Partnership starts with the full diagnosis and rebuild, then keeps going. You get a fractional Chief Brand Officer: ongoing creative direction, a strategist who carries the context from one decision to the next, and a brand that evolves with the business instead of freezing the day it launched.
What's inside:
- The complete Brand System Intensive, start to finish
- A fractional Chief Brand Officer guiding brand decisions as they come
- Monthly reviews that keep the brand aligned as the business changes
- Creative direction from someone who already knows your position
- Continuous refinement, so every decision builds on the last one
What you walk away with: a brand that keeps pace with the company behind it, and a strategist who already has the context the day a decision needs making.
The audit credits here too. Wherever you start, the diagnosis is the first installment.
"Dylan creates captivating work."
“Dylan creates captivating work. What you can’t see until you work with him, is his passion and desire to understand your challenges and then deliver innovative results for you.”
Dan Delbianco - Executive Director
Pittsburgh Vintage Grand Prix