Insights to BuildYour Brand
Explore tips, strategies, and stories to help you create clarity, connect with your audience, and grow your business.
TL;DR Your branding expert shouldn't be an insider—and that’s a strategic advantage. Distance creates clarity. Objectivity creates connection. You bring experience. Your branding expert brings perspective. Together, that’s the power move. When you hire a branding...
Shiny Object Syndrome: Focus Is a Weapon, Not a Feature Inspired by "Bad Things" - I Prevail 🎧 Listen on Spotify: https://open.spotify.com/track/5wZ9FLZV3FCY3lRC2vF2al TL;DR: Shiny Object Syndrome tricks you into chasing dopamine-fueled distractions instead of...
When meeting with clients, I often hear the same questions: “What’s your experience? Where have you worked?” It’s a fair ask—clients want to know who’s behind the designs shaping their business. No one wants a “mysterious stranger” crafting their brand (a term a...