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Becoming the Invincible: Embracing Risk in Leadership

Becoming the Invincible: Embracing Risk in Leadership

by Dylan | Jun 24, 2025 | Business, Point of View

Every day, a version of you dies. Not in a dark or tragic way—but as a necessary step in becoming who you’re meant to be. The version of you that existed yesterday is already gone, replaced by someone more informed, more resilient, more real. Someone who is...

Digging Is the Destiny: Team Alignment in Branding

by Dylan | Jun 21, 2025 | Business, Point of View

The Fire of Successful Leaders Is in the Forge Diggy Diggy Hole isn’t just a folk-metal anthem—it’s a manifesto for Team Alignment in Branding. A heavy-hitting hymn for builders who don’t wait around for perfect conditions. They just pick up the tools and go. It’s...
Branding Experts Aren’t Supposed to Know Your Business: That’s 1 Huge Advantage

Branding Experts Aren’t Supposed to Know Your Business: That’s 1 Huge Advantage

by Dylan | Apr 24, 2025 | Brand Strategy

TL;DR Your branding expert shouldn’t be an insider—and that’s a strategic advantage. Distance creates clarity. Objectivity creates connection. You bring experience. Your branding expert brings perspective. Together, that’s the power move. When you hire a...
Shiny Object Syndrome: Why Focus Is Your #1 Sharpest Edge

Shiny Object Syndrome: Why Focus Is Your #1 Sharpest Edge

by Dylan | Jan 10, 2025 | Business, Point of View

Shiny Object Syndrome: Focus Is a Weapon, Not a Feature Inspired by “Bad Things” – I Prevail 🎧 Listen on Spotify: https://open.spotify.com/track/5wZ9FLZV3FCY3lRC2vF2al TL;DR: Shiny Object Syndrome tricks you into chasing dopamine-fueled distractions...
The Difference Between Corporate Design and Freelance Design (and the Challenges of Balancing Both)

The Difference Between Corporate Design and Freelance Design (and the Challenges of Balancing Both)

by Dylan | Dec 29, 2024 | Point of View

When meeting with clients, I often hear the same questions: “What’s your experience? Where have you worked?” It’s a fair ask—clients want to know who’s behind the designs shaping their business. No one wants a “mysterious stranger” crafting their brand (a term a...
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