by Dylan | Jan 26, 2026 | Positioning & Messaging, Business, Point of View
Brand Clarity and Direction: Why Growth Gets Stuck in the Desert or the Fog Effort is rarely the problem. Most stalled brands stay busy. They ship, post, pitch, redesign, revise, then do it again. The motion looks productive, yet revenue, referrals, and momentum stay...
by Dylan | Jan 23, 2026 | Business, Brand Strategy, Client Experience, Point of View
Most branding problems do not begin in Figma. They begin in the meeting right before it. A founder says, “I like it, but can we make it pop?” A head of sales says, “Our customers want bolder.” A board member says, “My spouse hates that...
by Dylan | Jan 14, 2026 | Business
Modern creativity is paradoxically abundant and shallow. On the surface, anyone with a laptop, smartphone, or subscription to generative design tools can produce “creative” work in seconds. Yet behind this flood of output lies a deeper problem — a phenomenon we call...
by Dylan | Jun 24, 2025 | Business, Point of View
Every day, a version of you dies. Not in a dark or tragic way—but as a necessary step in becoming who you’re meant to be. The version of you that existed yesterday is already gone, replaced by someone more informed, more resilient, more real. Someone who is...
by Dylan | Jun 21, 2025 | Business, Leadership, Metaphor and Meaning, Music & Metal, Point of View
Inspired by Diggy Diggy Hole — Wind Rose Most brand teams have a deck. Most have a mission statement. Most have a Slack channel where people react with thumbs-up and move on. What they don’t have is a crew. Team alignment in branding isn’t a workshop output. It’s the...
by Dylan | Jan 10, 2025 | Business, Point of View
Shiny Object Syndrome: Focus Is a Weapon, Not a Feature Inspired by “Bad Things” – I Prevail 🎧 Listen on Spotify: https://open.spotify.com/track/5wZ9FLZV3FCY3lRC2vF2al TL;DR: Shiny Object Syndrome tricks you into chasing dopamine-fueled distractions...
