Branding Experts Aren’t Supposed to Know Your Business: That’s 1 Huge Advantage

by Dylan | Apr 24, 2025 | Brand Strategy

TL;DR Your branding expert shouldn’t be an insider—and that’s a strategic advantage. Distance creates clarity. Objectivity creates connection. You bring experience. Your branding expert brings perspective. Together, that’s the power move. When you hire a...

Unleashing Powerful Brand Strategies: Standing Out in a Sea of Websites

by Dylan | May 21, 2024 | Brand Strategy, Business

In the vast digital landscape, establishing a distinctive online presence is crucial for businesses to thrive. Crafting websites and brand strategies that resonate with your target audience can set you apart in a competitive market. From creating captivating logos to...

Is It Better to Invest a Little More Than Planned, or a Little Less Than You Should?

by Dylan | Jan 5, 2015 | Brand Strategy

In business, financial decisions are rarely easy—especially when you’re venturing into unfamiliar territory. Whether you’re expanding into digital marketing, launching a new website, or redefining your brand, the process can feel overwhelming. The sheer volume of...

Your Network is Your Net Worth: Leveraging Connections for Mutual Growth

by Dylan | Dec 29, 2014 | Brand Strategy, Business

I came across a quote by Jim Rohn that stuck with me: “Your network is your net worth.” At first, I didn’t think much of it, but as my business grew, the truth of those words hit me like a freight train. Rohn wasn’t just talking about the size of your network but the...