by Dylan | May 29, 2026 | Metaphor and Meaning, Point of View, Positioning & Messaging
The Brand Trade: What Sharp Brand Positioning Really Costs A perspective on equivalent exchange and what building a real brand requires you to give up I wasn’t doing research. I was just watching. A few weeks into Fullmetal Alchemist: Brotherhood, the show lays...
by Dylan | Jan 26, 2026 | Business, Point of View, Positioning & Messaging
Brand Clarity and Direction: Why Growth Gets Stuck in the Desert or the Fog Effort is rarely the problem. Most stalled brands stay busy. They ship, post, pitch, redesign, revise, then do it again. The motion looks productive, yet revenue, referrals, and momentum stay...
by Dylan | Jan 5, 2024 | Brand Strategy, Focus & Execution, Positioning & Messaging
Brand Strategy Investment: Is It Better to Spend a Little More Than Planned, or a Little Less Than You Should? Most owners do not lose money because they take one big swing. They lose it because they “save” in ten small places and create a system that leaks time,...
